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Take the time you deserve, and let comfort shine within your family.

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Why We Love It

Designed for Their Comfort, and Your Peace of Mind

At Tov Baby, we believe your family deserves the best. That's why every product in our collection is meticulously researched and curated for its superior safety, innovative function, and timeless design. We do the homework so you can focus on the loving moments.

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Non-Toxic & Safe

Non-Toxic & Safe

We rigorously test and select products that are 100% safe for your baby.

Heirloom Quality

Heirloom Quality

We choose durable, well-made items designed to last and grow with your family.

Sustainably Sourced

Sustainably Sourced

We partner with brands that use eco-friendly materials and ethical practices.

Parent Approved

Parent Approved

Every item is curated and tested by real parents, for real families.

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Welcome to Tov Baby

Curated for Care. Designed for Love.

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Our 24/7 Lace Contour Plunge Bra combines gorgeous floral lace with sheer overlay straps that hold you in and eliminates gaping. Removable pads let you customize you

Clients Love Us

Jessica R.

Jessica R.

Verified Buyer

"Building our dream nursery felt overwhelming, but Tov Baby made it a joy. The quality of our crib and dresser set is stunning safe, sturdy, and so beautiful. The entire room came together perfectly. We’re so grateful!"

Mark T.

Mark T.

Verified Buyer

"I had a ton of questions about car seat compatibility. The customer service team was incredibly patient and knowledgeable. They didn't just sell me a product; they helped me make the right, safe choice for our family. That level of support is rare."

Emily S.

Emily S.

Verified Buyer

"The organic cotton swaddles are a game-changer for sleep. They are so incredibly soft, and I have peace of mind knowing they're gentle on my newborn's sensitive skin. I came back and bought three more!"

Chloe P.

Chloe P.

Verified Buyer

"I am obsessed with my new diaper tote! It’s stylish, has a million pockets to keep me organized, and doesn't even look like a diaper bag. I get compliments on it everywhere I go. Function and fashion in one."

David K.

David K.

Verified Buyer

"After weeks of research, we chose our stroller from Tov Baby and it was worth every penny. The ride is so smooth, it folds easily, and the quality is obvious. A big investment, but the right one for our daily adventures."