We believe shopping for your baby is an experience filled with care, joy, and love.
That's why our mission is simple: to help parents and families create beautiful, safe, and functional spaces for their children, with quality they can trust and service they can count on.
Non-Toxic & Safe
We rigorously test and select products that are 100% safe for your baby.
Heirloom Quality
We choose durable, well-made items designed to last and grow with your family.
Sustainably Sourced
We partner with brands that use eco-friendly materials and ethical practices.
Parent Approved
Every item is curated and tested by real parents, for real families.
The Tov Baby Difference
Navigating the world of baby products can often feel overwhelming. As parents ourselves, we recognized the need for a simpler, more trustworthy shopping experience. one that eliminates endless searching and second-guessing. That’s why we created Tov Baby, guided by a straightforward principle: if it’s not good enough for our own families, it won’t make it into our store. Every item we offer is carefully curated and must meet three essential standards uncompromising safety through non-toxic materials and certified quality, lasting durability that can be cherished and passed down, and timeless design that fits beautifully into any home. Our goal is to take the guesswork out of shopping, allowing you to confidently prepare for your little one with products you can truly trust and love.
From Nursery Furniture to Daily Essentials
Since our launch, we've grown into a leading online retailer by working with the top brands in the industry. We continually update our catalog to keep up with trends, innovations, and the evolving needs of growing families. Whether you’re designing a nursery, upgrading a toddler’s room, or buying daily essentials—you’ll find it here, selected with care because your little one deserves only the best.
Every Customer is Treated Like Family
We’re here to make sure you feel supported from the moment you visit our site to the moment your product arrives—and beyond. Whether you're a first-time parent, a grandparent, or shopping for the perfect gift, we want every experience with Tov Baby to be one you remember for the right reasons: service, trust, and care.
A Promise to a Better World
We believe that choosing the best for your baby also means choosing the best for their world. This responsibility guides our curation process, from the materials we select to the partners we support. We are committed to:
Prioritizing Sustainable Materials
Seeking out FSC-certified wood, GOTS-certified organic cotton, and other natural, renewable resources.
Supporting Ethical Partners
Working with brands and manufacturers who share our commitment to responsible labor practices and environmental stewardship.
Reducing Our Footprint
Using recyclable, minimal packaging wherever possible and constantly seeking ways to improve our impact.
Discover more in our FAQ
How long does it take to process an order?
How long does it take to process an order?
Our 24/7 Lace Contour Plunge Bra combines gorgeous floral lace with sheer overlay straps that hold you in and eliminates gaping. Removable pads let you customize you
Do you ship internationally?
Do you ship internationally?
Yes, we offer international shipping to select countries. Please check our shipping policy for details on destinations, rates, and delivery times.
What is your return policy?
What is your return policy?
We accept returns within 30 days of delivery, provided the items are unused and in their original condition. For detailed instructions, please refer to our return policy or contact our support team.
What are your sizing options?
What are your sizing options?
Our products are available in a range of sizes to ensure the perfect fit. Detailed sizing information is provided on each product page, and our size guide can help you choose the best option.